The road of XX and thinking
recently, China's county tourism developmentexhibition"XXRoad"Seminar in Fujian ProvinceXXCounty is held. This seminar is jointly sponsored by China Tourism News, Fujian Provincial Tourism Bureau and Longyan Municipal People's Government,XXCounty People's Government to undertake. Participating experts and scholarsXXcounty tourism development experience is summarized and suggestions for its future development.
, in fact, from the lastJi90years,XX's tourism industry has already started. in recent years,XXtourism has attracted widespread attention from the outside world.
, believes that whether it is a county, a city or a region, it is generally very difficult to shift from a resource-based economy to a service-oriented or value-added economy. Now many resource-exhausted cities and some early industrial cities are in transition.XXcan make this transition in a relatively short period of time,is"XXRoad".XXis very fast, the development level of county tourism is very high, and the handwriting is also very large. AndXXtourism in the direction of detail on the basis of large-scale, is the need for further thinking.
China Travel News, said,XXCounty is determined to change from enriching the people with coal to enriching the people with tourism, and from selling coal in the past to selling air, ecology and culture. This is a strategic adjustment of the thinking of economic and social development, and a transformation from a resource consuming or even exhausted industry to a modern service industry in line with ecological civilization and sustainable development.
highXXanalysis, in recent years,XXCounty is to find a way to promote tourism development and realize the historic leap from natural development to conscious development of tourism. From the perspective of the whole industry, although many places claim to be major tourism counties and strong tourism counties, they have not yet fully reached this stage and level, and are still in the mixed and transitional stage of natural development and conscious development.
the so-called natural development is to let nature take its course and let it go.exhibition;is to develop consciously and actively seek development according to the law, that is, on the basis of exploring and grasping the laws of tourism, to carry out layout, overall integration, scientific promotion, moderate compensation, deliberate strengthening and overall improvement.
insurancedeposit"soilflavor": From Blind Imitation to Based on Characteristics
FujianXXXXthink,"soilflavor"refers to the local flavor, local flavor, including local history, local culture, rural resources.XXneed to save, digDig"soilflavor", as far as possible to fully show their own scenery, folk customs, nostalgia, from the details, the carrier to find local symbols. First of all, we should dig from the historical trace.Dig"soilflavor", it is necessary to dig deep and refine those spiritual qualities in Hakka culture. For example, recentlyXXFamily Training Hall and the Virtue Hall is a good measure. Secondly, it should be dug from the reality of the notesDig"soilflavor", make full useXXthe existing folk custom, local opera, architectural style, etc. For example, Fushi goes to the ancient things, Chen Dong makes Dafu in Hukeng on April 8., and Kan City is newly married. These are all available for tourism. Finally, it should be from the future demand for tourists to digDig"soilflavor", we should make a pre-judgment on the needs of future tourists.
XXUniversityXXalso believes that,XXTulou has excellent tourism resources, and its Hakka Tulou cultural tourism should be said to belong to the category of rural tourism. Rural tourism refers specifically to tourism activities carried out in rural areas based on the unique rural living environment, rural folk culture, rural pastoral scenery, agricultural production and its natural environment.."Countrysidesex"is the fundamental characteristics of rural tourism, with distinctive local characteristics of rural tourism should be maintained"realsex". And rural tourism to highlight the rural"threeSheng": life, production, ecology.XXNeed to Strengthen Tulou Tourism Products"Countrysidesex", pay attention to the depth of the Hakka culture of tourism products, and further increase the participation, entertainment and experience of related products.
in fact, in the study, the expertswill"soilflavor"also points."soilBuilding"itself."flavorRoad", the emphasis is on the core attraction of the earth building.
highXXstressed that,XXtourism is earth buildings, and any tourism development and construction should be firm.guard"Star Archmonth", this is also no matter how many large projects are difficult to compete for and divert advantages. The famous Italian Pompeii ancient city, Egyptian pyramids and other world heritage sites, there are not many tourism projects around. The cultivation of the tourism industry of the earth building community should be the focus of research and development. Under the premise of strict protection and unified planning, it is necessary to selectively cultivate suitable tourism industry, from point to surface, from single to composite, from three-dimensional to all-round, in order to attract tourists to stay, appreciate and consume, and form enough to maintain and support the soil.Building"live.to go".
ForestXXalso believes that in the case of increasingly fierce market competition, only by firmly grasping the cultural characteristics of local tourism and creating cultural tourism products with distinctive local characteristics and distinctive rural characteristics, can we seize the hearts of foreign tourists and be in an invincible position in the fierce market competition.
Goes to the World: From Local Thinking to International Thinking
PeakXXTourism Culture and Creative Co., Ltd.XXbelieves that,XXis the most Chinese, the most local, the most original embodiment of the national landmark of humanistic nostalgia. Looking at China from a global perspective,XXis a national card that can represent China's local culture. Its Hakka Tulou culture is not only a living inheritance of an ancient way of life, but also a link to show humanistic nostalgia. in this regard,XX's resource endowment is undoubtedly world-class, even super-class. In addition, the development of earth buildings has also injected modernity and fashion. Therefore, whether it is culture, natural landscape or garden pattern,XXcan be synthesized to form the typical Chinese visual symbols in the eyes of foreigners.
XXsaid,XXneeds to use innovative thinking mode to create international well-known tourism destinations. We can realize the all-round promotion of county tourism through six aspects: global tourism, full experience tourism, full chain tourism, all-weather tourism, all-media marketing and whole process service, and really go to the world.
XXcheng believes that,XXto build an internationally renowned tourist destination, the key is to reflectin"countryInternational", this reflects its grade and level. To this end,XXalso need to continue to work on environmental factors and supporting infrastructure.
XXbelieves that,XXtourism needs to do two things to embrace the world: one is to attract world tourists, and the other is to do worldwide marketing.
XXfurther analysis, Taiwan.XXis close at hand, and there are so many cultural connections. To build a world-class tourist destination, we must pay attention to the Taiwanese source market. besides tourists from taiwan and even tourists from the four places across the strait,XXalso need to attract foreign tourists in the true sense of the term. As for marketing, you can use joint marketing, conference marketing, festival marketing and other means. targeting taiwan tourists,XXtourism should beis"Channel Onehome.·HakkaXX";for overseas50million kakka families and foreign tourists who are interested in hakka culture,XXtourism should beis"XXsoilBuilding·Hakka", the earth building can be understood as China"City".
